There's something that’s been cropping up more and more in conversations with clients lately: AI in marketing.
Some people are excited. Others are suspicious. A few are quietly panicking. (Don’t worry - we’ve had our fair share of “Wait, how does that work?” moments too.)
But AI isn’t something to fear - it’s something to understand and use wisely.
So, let’s break it down.
First off... what even is AI in marketing?
You’ve probably seen tools like ChatGPT, Midjourney, Gemini, or Canva’s Magic tools popping up more and more. These are all powered by artificial intelligence (AI) - systems that can write content, create images, analyse data, and more.
In marketing, AI is being used to:
- Write blogs
- Generate ideas for social media
- Build email campaigns
- Analyse trends and audience behaviour
- Even personalise websites or ads in real time
That all sounds impressive - and it is - but it doesn’t mean we’re out of a job. It just means our jobs are evolving.
The good stuff
We’re not anti-AI.
In fact, we use AI as part of our work at Roseblade Media. It’s brilliant for sparking ideas, checking grammar, or saving time on admin tasks.
Here are a few ways it can really help:
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Speed: AI tools can spit out hundreds of blog post ideas in seconds. That’s a great time-saver, especially when you’re staring at a blank screen. Note that we said ideas.
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Consistency: For businesses with multiple channels or lots of content, AI can help maintain a consistent tone and schedule.
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Personalisation: Imagine your website showing different messages depending on the visitor’s interests or location. AI can help with that.
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Insights: AI can sift through heaps of data and spot patterns faster than any of us could with a spreadsheet.
Used properly, AI can give small businesses a real edge, helping you look more professional, more responsive, and more in-tune with your audience.
The not-so-good stuff
Of course, it’s not all sunshine and rainbows.
AI can't (yet!) replace authentic human creativity, strategy, or understanding.
It can make a decent attempt, but it still needs someone to guide it, polish it, and make sure it actually sounds like you.
Other things to watch out for:
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Generic content: AI might give you something that sounds polished - but it could also sound like everyone else. You want to stand out, not blend in.
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Misinformation: AI doesn’t always get its facts right. You still need to double-check.
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Tone and nuance: AI isn’t great at getting your brand personality bang-on.
Key takeaway: AI is a tool, not a team member. Human's still need a hand in all this.
AI should be used as a tool to generate ideas, check content, and get you thinking. A human still needs to do the work.
Why? Because it's the human part that makes you, you. And people buy from people.
So, where does Roseblade Media fit into all this?
We blend the best of both worlds - tech and talent.
We use tools like AI to support the creative process, not replace it. Think of it like using a calculator - it helps speed things up, but you still need to understand the numbers.
When you work with us, you’re not getting copy-and-paste content from a machine. You’re getting:
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Strategy: Why we’re saying what we’re saying
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Creativity: Making it look and sound like you
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Experience: Knowing what works, what doesn’t, and where to tweak it
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Care: We know your business isn’t just about clicks - it’s about people. Ours is too.
Whether we’re building a website, running social media, or putting together an email campaign, we’re always asking: "what’s the smartest, most effective way to do this?"
Sometimes that involves AI. Sometimes it’s a Sharpie and a whiteboard. Or maybe just some scribbling in a notebook. Sometimes, it's all of these.
Final thought
AI is here to stay, and it’s going to keep evolving.
You don’t need to master every tool or panic about being left behind. But you do need to stay curious and stay smart.
If you’re not sure how (or if) AI could support your marketing, let’s have a chat. We’re happy to demystify things, make some recommendations - or even take the whole lot off your hands.
No jargon. No pressure. Just honest advice, tailored to you.
