We have previously looked at what a digital marketing strategy is and the basics that should be included.
Previously we have covered how you know your audience, setting your goals, reviewing what you currently do and setting a budget. But what should you actually do to market your business?
Understand the power of your existing customers
Once you have established customers, these are the people who are able to sing your praises and entice new people in through word of mouth.
You will also have the opportunity to up-sell and cross-sell to these customers after they have made a purchase. This is because they already know, like, and trust your business.
Create a website to boost your online presence
While you may think that having a social media presence is enough for your business, you may find it is too restrictive.
With a website, you can have control over the content, the look and the feel of everything you want to show your customers.
Use your website to show your customers who you are, the products you offer, where you are and how customers can get in touch with you. Through your website, you can put out organic content like we are with this blog post. This organic content can drive visitors to your site, such as you reading this post.
Your website isn't just a simple brochure, you can turn it into a 24/7 salesperson who is able to convert your traffic into leads or customers.
Boost your Google ranking using SEO
Have you ever tried to Google your business and wondered why you don't appear on the first page of Google? This can be because your website has a low SEO (Search Engine Optimisation) score.
There are a lot of factors that can go into this score, but what it boils down to is that search engines want to show the best piece of content for what is being searched for. The more authoritative your content is, the more likely it is that your website will be ranked highly.
There are usually a few aspects that can go into this, such as knowing who is looking at your site and what they are interested in, researching the keywords these people are interested in and making sure your content is fresh.
Having regular blogs can help with this.
Maintain your blog
Blogging is a good way to generate traffic on your website. You can establish your credibility as a trusted source in your field and keep your readers updated with new product launches.
You can even add a call-to-action to posts, like a "Get in touch" button, or a "Find out more" link. These keep people on your site and give them an easy way to reach out to you.
Promote yourself on social media
While social media shouldn't be used to replace your website, it is still a powerful tool that your business can use.
You can put your business directly where your customers are and give them content that will speak to them and what they are interested in. The one thing to remember is to change your content based on which platforms you are posting on, each one should have its own tone of voice based on the audience that uses it.
Leverage email marketing
Just because you have website traffic doesn't mean everyone who visits is ready to buy yet. You need to stay in people's minds until they are ready to buy, one way you can do this is through email marketing.
This can be a way to talk to both new and existing customers, tell them about offers, give them sneak previews of new products which are coming soon, or update them about your latest blog posts.
Just remember, space them out far enough so that readers don't feel as though they're being spammed by you and lose interest.
Experiment with photo and video content
More than 50% of consumers want to see videos from brands. Additionally, most social media has a more visual layout. So to keep in line with this, it can be best to leverage the power of visual elements such as images and videos.
Consider Pay Per Click
Pay Per Click (PPC) can give your site an extra boost if you're not yet seeing the results from your SEO efforts.
If your account is optimised and running correctly, you can be the top result on Google or Bing. However, there are a lot of different factors which can affect this, so don't be dismayed if you're not seeing instant results from it.
This post has compiled some of the different methods you can use to market your business. But by all means, this is not the complete list of everything you can do.
If you feel as though you want to market your business but you don't know where to start, feel free to get in touch today and start the conversation with us. Together we can help your business Be Seen, Be Found and Be Heard.