A range of articles on topics from web design to graphic design; from SEO to general marketing
A marketing plan is a document that outlines what your business intends to do and how. For example, it could list the campaigns you wish to run and how they'll be run (e.g. flyers, social media, etc.),…
Social media is one of those things where you're told "you need to do it". And to their credit, most people do use it for their business. But what some people struggle with is how to differentiate work…
When writing great content, remember that your audience needs clarity from what you’re saying. If you have loads of filler and fluff in your sentences and paragraphs, they can end up giving the opposite…
You may have the most amazing idea for your marketing materials, but trying to convey those ideas to a designer can be tricky. Some of the things we’ve heard are along the lines of “Can you make it pop?”…
As is life, what can go wrong, will go wrong. It’s just the way that the universe works. This can particularly be true of marketing automation platforms (MAPs). While MAPs are being adopted by many companies,…
It just so happens that when the time comes for budget cuts, marketing is the one that gets tightened. This can, however, be counterproductive because you need to market and bring in business in order…