The Roseblade Media Blog

Hints, Tips & News

A range of articles on topics from web design to graphic design; from SEO to general marketing

Design

How to Avoid Communication Breakdown with Designers

5 mins

You may have the most amazing idea for your marketing materials, but trying to convey those ideas to a designer can be tricky. Some of the things we’ve heard are along the lines of “Can you make it pop?”…

Read More

Marketing

Marketing Automation Fails and How to Avoid Them

5 mins

As is life, what can go wrong, will go wrong. It’s just the way that the universe works. This can particularly be true of marketing automation platforms (MAPs). While MAPs are being adopted by many companies,…

Read More

Marketing

How can you prioritise digital marketing during budget cuts?

5 mins

It just so happens that when the time comes for budget cuts, marketing is the one that gets tightened. This can, however, be counterproductive because you need to market and bring in business in order…

Read More

Marketing

AI vs. Human PPC Management

4 mins

Artificial Intelligence (AI) has come to the forefront in Pay Per Click Advertising (PPC) over the last few months with both providers and agencies bringing out new tools and systems in order to make…

Read More

Email

Using UTM tags to monitor success

4 mins

A fantastic part of digital marketing is the ability to monitor your results carefully. How many times have you sent a letter in the post and wondered "did they receive it? Did they open it?" Compared…

Read More

SEO

How To Gain More Traffic Through Link Building

8 mins

The feeling of excitement when your new website launches can be fantastic, especially when you put the word out and your friends, your family and existing client base visits and you see those visitor…

Read More