According to research carried out by Hubspot, 62% of individuals use a search engine when they want to learn more about a business or a service. This is compared to 35% who attend in-person events.
Search engines have become a go-to place for people who are looking for information, not just using desktop computers but also smartphones.
And that's just search engines, what about the likes of social media?
At the beginning of 2020, there were 2.6 billion active users on Facebook and roughly 8 million active advertisers. Is your business tapping into this market?
The truth is, many small businesses are not sure how to market their business and don't know where to turn for help. If you have any concerns about your current marketing campaigns and want to reach out for help, contact us today.
But if you're not sure whether you need help or not, there are signs you can look out for.
You don't understand Google Analytics or Google Search Console
Many business owners don't understand the difference between Google Analytics and Google Search Console.
Google Analytics is used to measure and analyse the traffic on your website.
Google Search console is used to monitor the health of your website.
Google Analytics has a vast reporting capability and you can also alter the view so you always see the information that's important to you.
Because of its vast capabilities, it is very easy to get lost in the depth of Analytics, so sometimes it is best if you get some help with this.
Google Search Console not only tracks where your visitors use your site but also the health of the pages on your site:
Being able to understand and use the data from these two sources will help you be able to make better decisions when it comes to your marketing so that you can move your business forward.
If you're not sure where to start with these, it may be time to get in touch with a digital marketing consultant.
Your website has a lot of traffic, but you don't get many sales through it
There are a few reasons why this could be happening. Narrowing down the cause can be time-consuming, especially if you don't know where you're looking or what you're looking at.
Do you know whether it's your website design not being geared towards conversions, or whether your check out process is too long and tedious?
To start overcoming these issues, you need to come up with a hypothesis and start implementing A/B testing to narrow it down.
If this sounds a bit daunting, it might be time to look for a professional who can help you with this.
You're not aware of the differences between inbound and outbound marketing
Inbound marketing earns your customers trust before you try to sell to them. This is why many businesses now put out blog posts that help their customers start to overcome their problems before trying to sell to them.
Outbound marketing is better thought of as your pushy salesperson. When you enter a shop they're in your face trying to make the sale. This isn't just true about in-person sales, but also pop-up adverts and online flash sales.
There is no right or wrong method that you should be using, and what works for one business may not work for another.
You're not a fan of tweaking
Internet marketers are always looking for the next big thing. As part of this, they are always tweaking what they're doing.
To find where you're going wrong, you need to run experiments on your campaigns and learn from your findings.
These little tweaks are how you'll learn what works and what doesn't.
If you don't think you have time for this, it's recommended you hire someone who can do this for you.
You don't think blogging is for you
If you don't think blogging is for you and the blog section on your website is looking neglected, you could be missing out on vital traffic to your site.
It helps to get your brand recognised.
It helps with Search Engine Optimisation (SEO).
It helps you to build your authority in your niche.
If you're not sure what you should write about, or how often you should be writing, reach out and find an agency that can help you.
Thanks for reading
Congratulations, you made it to the end of the post.
If any of the issues discussed in the post feel familiar to you, reach out to us today.