Have a website? Great - that's one major box ticked for your business! But every website is a living, breathing thing that needs a bit of love, care and attention to help grow your audience. Use it to connect with your audience and let them explore your business.
With tools such as Google Analytics, you can see how your marketing campaigns are stacking up or how people are interacting with your website. Analytics isn't just about seeing how many people visit your site, it's about making it better for your users.
It's much more than just numbers. It's important data about your website and how visitors use it.
Analytic software easily collects data about your website visitors - from what pages they visit, to how they got there, from age groups to how long they stayed. To ensure you produce a high quality user experience, tracking important metrics such as these is vital.
A quality user experience goes a long way - not just for your existing visitors, but also for search engine optimisation (SEO).
Ensuring your website is up to scratch and working is a key part of the web. Don't confuse yourself with bounce rates, click through rates or campaign statistics - let us make sense of them for you.
Unsure if you're already tracking traffic? Drop us a line and we'll take a look for you. We don't want you to be left in the dark about your traffic, so why should you be?
View, explore, analyse and monitor the data for your website and understand your audience better. A better understanding leads to a better user experience.