Marketing Blog Posts

Hints, Tips & News

A range of articles on topics from web design to graphic design; from SEO to general marketing

Design

How to Avoid Communication Breakdown with Designers

5 mins

You may have the most amazing idea for your marketing materials, but trying to convey those ideas to a designer can be tricky. Some of the things we’ve heard are along the lines of “Can you make it pop?”…

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Marketing

Marketing Automation Fails and How to Avoid Them

5 mins

As is life, what can go wrong, will go wrong. It’s just the way that the universe works. This can particularly be true of marketing automation platforms (MAPs). While MAPs are being adopted by many companies,…

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Marketing

How can you prioritise digital marketing during budget cuts?

5 mins

It just so happens that when the time comes for budget cuts, marketing is the one that gets tightened. This can, however, be counterproductive because you need to market and bring in business in order…

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Marketing

AI vs. Human PPC Management

4 mins

Artificial Intelligence (AI) has come to the forefront in Pay Per Click Advertising (PPC) over the last few months with both providers and agencies bringing out new tools and systems in order to make…

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Email

Using UTM tags to monitor success

4 mins

A fantastic part of digital marketing is the ability to monitor your results carefully. How many times have you sent a letter in the post and wondered "did they receive it? Did they open it?" Compared…

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Email

How To Increase Open Rates With A Strong Campaign

5 mins

Everyone would love to see that their emails are being opened, whether they are business or personal emails; I mean, who likes being ignored? We all receive marketing emails. If you're anything like me,…

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