Marketing Blog Posts

Hints, Tips & News

A range of articles on topics from web design to graphic design; from SEO to general marketing

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Google Analytics 4 Changes - What Are The Changes That Are Happening?

4 mins

If you have a steady stream of customers purchasing from your website, it's not likely that you've stopped to wonder where they're coming from. However, a good marketer always tracks where their customers…

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Reviewing A Google Ads Account - What Should You Look Out For?

4 mins

Have you ever thought "Well I've set up my Google Ads account, I can just let it run now" and then also wondered why your campaigns weren't bringing in conversions? This can be a common problem…

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Pay Per Click Advertising - Why Your Business Should Be Leveraging It

6 mins

You might have come to the point where you feel your website is the best it can be in terms of Search Engine Optimisation. But what happens if your website still isn't ranking for the keywords you want…

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Creating A Social Media Marketing Strategy In Simple Steps

8 mins

While you might be thinking, "I know how to use social media and what I should be posting and liking, I can just wing it", this isn't the case. You need to think through what you will be posting…

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Business

Understanding Customer Intent

3 mins

If you're a regular marketer, you'll likely know your customer demographics (their age, location, average earnings, etc.) and then use them to market to potential customers. But did you know that when…

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Marketing

How Does Keyword Cannibalisation Affect Search Rankings?

4 mins

If you're new to marketing, you might have heard the advice of "have as many keywords as you can on as many pages of your website as you can". The thought process here is that the more keywords…

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